I have chosen to use simple packaging for my brand. Althought the packaging is subtle, it is still recognizable. The card that comes with the purchse will include a personalized hand written note thanking the customer for their purchase, which will also include their recipet. Personal touches like this will bring the customer back to shop at Jayden the next time they want to buy shoes. The people who shop at Jayden are not looking to display the amount of money they have spent at a shop, the products they have bought will speak for themselves; which is why there is no need for a flashy shopping bag.
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