Starts off with a woman wearing a plain white t shirt and jeans, with shoes that stand out. She's just walking down the street. The background is during the day (morning)
She continues to walk down the street and a few seconds in her outfit changes, same colours (white top and jeans) but different feel. Also another pair of exciting shoes. The day gets a little brighter (afternoon).
She changes another outfit, same colour scheme and different shoes. And the day turns a little darker (evening).
You see her arriving into her building and its night time. She is wearing a different outfit and shoes. She wants to place her shoes in her shoe closet but its full... so she turns around to place them...
She places her shoes in her refrigerator. And the words Jayden appear on the screen.The End.
The concept of my advert is really simple and clean. Basically its of a woman coming out of her building and walking down a street. As she's walking her outfit changes and day slowly turns to night. The idea is that even though her outfit is very simple (white shirt, blue jeans) her shoes make her look fashionable and appealing.
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