http://style.la-mimi.com/fashion-trends/style-alert-statement-shoes/
Wednesday, March 25, 2009
TREND ALERT
even after my project is over i still find these articles interesting for personal reasons and to back up my reasons for 'opening' a shoe store. :)
http://style.la-mimi.com/fashion-trends/style-alert-statement-shoes/
http://style.la-mimi.com/fashion-trends/style-alert-statement-shoes/
Wednesday, March 18, 2009
Monday, March 16, 2009
100 words on Jayden
Jayden is a house of brands that consists of high end designers, cult brands, and up and coming labels. We have a great selection of women’s shoes, men’s shoes, and some great accessories. Our edited buying allows a selective amount of product in store, but also guarantees unique products. Jayden’s mission is to give each customer the most personalized and enjoyable shoe shopping experience possible. Our highly knowledgeable and friendly staff are always on hand to answer any questions asked. Jayden is conveniently located on Mount Street in Mayfair allowing easy access to our store, but still quaint and hidden from the high street.
Monday, March 9, 2009
Mystery Shopping -- Browns Shoes
Location: 63 Brook Street

Because I went to visit a shoe store, some of the questions did not work. So I altered some of the questions to fit my situation.
1. Were products displayed in size order? Yes, most popular size (37) is displayed
2. Was the overall look and feel of the department clean and tidy? Shoes were displayed neatly. On shelves and tables.
3. When you found a team member to ask a question of:
a) Was the team member smart and presentable? Yes, very knowledgeable
b) Was the team member at Browns in uniform? No
c) Did the member smile and make eye contact? They ignored me until I asked for help. When I asked them questions, they were very condescending
4. Was there room to get a baby stroller all the displays? No
5. Were all shoes fitted to the correct capacity? Yes
6. Trying on items:
a) Was the team member polite and courteous? Yes
b) Were the fitting rooms clean, tidy and free of debris? The area was clean
7. Were the till points and displays by the till well stocked with product and was the area behind the tills well-organised and free from clutter? Behind the till you can see the stock room which was a bit of a mess. However purchases are made when the customer is sitting on the couch, customer does not have to move.
8. Was the priority on serving customers, with all available cashiers assisting and extra staff called when necessary? There were only two staff in store
9. Did the team member:
a) Greet you, smile and make eye contact? They only reluctantly made eye contact with me when I asked for help.
b) Thank you and give a friendly parting comment on leaving? I did not purchase anything, however they did not say anything when I left.

Because I went to visit a shoe store, some of the questions did not work. So I altered some of the questions to fit my situation.
1. Were products displayed in size order? Yes, most popular size (37) is displayed
2. Was the overall look and feel of the department clean and tidy? Shoes were displayed neatly. On shelves and tables.
3. When you found a team member to ask a question of:
a) Was the team member smart and presentable? Yes, very knowledgeable
b) Was the team member at Browns in uniform? No
c) Did the member smile and make eye contact? They ignored me until I asked for help. When I asked them questions, they were very condescending
4. Was there room to get a baby stroller all the displays? No
5. Were all shoes fitted to the correct capacity? Yes
6. Trying on items:
a) Was the team member polite and courteous? Yes
b) Were the fitting rooms clean, tidy and free of debris? The area was clean
7. Were the till points and displays by the till well stocked with product and was the area behind the tills well-organised and free from clutter? Behind the till you can see the stock room which was a bit of a mess. However purchases are made when the customer is sitting on the couch, customer does not have to move.
8. Was the priority on serving customers, with all available cashiers assisting and extra staff called when necessary? There were only two staff in store
9. Did the team member:
a) Greet you, smile and make eye contact? They only reluctantly made eye contact with me when I asked for help.
b) Thank you and give a friendly parting comment on leaving? I did not purchase anything, however they did not say anything when I left.
Labels:
class activities,
jon kitto
Thursday, March 5, 2009
Advert Concept
The End.
The concept of my advert is really simple and clean. Basically its of a woman coming out of her building and walking down a street. As she's walking her outfit changes and day slowly turns to night. The idea is that even though her outfit is very simple (white shirt, blue jeans) her shoes make her look fashionable and appealing.
Labels:
research
Jayden Packaging


Monday, March 2, 2009
Matches / Edition
Exclusive boutique Matches has teamed up with some of fashion's most talented designers to produce some ultra exclusive one of a kind pieces you can't buy anywhere else.
Each collaborated piece will only be sold by Matches, and has a limited amount. The shoes pictured above are collaborations between Christian Louboutin, Brian Atwood, and Alexander McQueen. Only 100 pairs of the Louboutin's were made at £465, 20 pairs of the Brain Atwood's at £898 each, and just 17 pairs of the Mcqueens will be produced at £395. Once these exclusive pieces are sold out they will never again be made. The items pictured above are only three of the 25 designers that have contributed to this exclusive collaboration.
Labels:
research
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