A strong competitor for Jayden would be Browns. They have a very loyal customer base. Very fashionable women and men whom are willing to spend a little extra money to look fashionable and unique.
http://www.drapersonline.com/news/browns-to-open-new-london-shoe-boutique/1965278.article
http://www.drapersonline.com/news/erin-mullaney-on-browns-new-london-shoe-boutique/1965268.article
nice photos
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